S² Design Group branding and packaging agency
S² Design Group, is a 20+ year old woman-owned branding and packaging agency. We are strategically smart, easy to work with, and highly responsive. Our mission is to bring the brands’ journey, story and experience to life through branding, packaging and activation that sells.
We are passionate branding & packaging experts dedicated to bringing a brand’s point of difference to life and unlocking its full potential.
We are dedicated to these four points:
- Helping provide brands with a unique, meaningful, and relevant purpose and personality.
- Balancing equity expression with complex shopping needs to create both synergy and differentiation.
- Visualizing the product experience and benefits in an ownable and shoppable way.
- Inspiring brands to innovate and grow in a focused and strategic way that stays true to the brand.
For us, it’s not just about solutions, but more about building relationships and understanding the DNA of your brand to help drive clarity, vision & success. We ask a lot of questions, we listen intently, and we dig deep to get to the brand’s truth.
Services include:
From concept to execution, we deliver impactful and effective brand and activation solutions.
- New brand {strategy, naming, research, design, finalization}
- Evolutionary & revolutionary brand & packaging redesigns
- Sub-brand development
- Turn-key innovation concepts
- New category extensions
- Flavor/variant extensions
- New structure adaptations
- Promotions & licensing
- Seasonals & limited editions
- Structural design & development
- Activation: social media tools, displays, ecomm materials, sales collateral & promotional materials, trade show support, booth & website reskin.
The Company Contact Details
Nancy Wargo
VP Client Services
S2 Design Group
New York, NY
s2designgroup.com
mobile: 203.858.7285